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About IHF

IHF_den

I HATE FASHION – is a brand distributed directly by IAG (International Apparel Group).

Products of I HATE FASHION are designed by a group of talented designers from the UK, Poland, France and Vietnam. The designers were educated and graduated from the leading Fashion Institutes and Art Academies in Europe. They have rich working experience in the world’s biggest fashion brands such as Top Shop, COS, Mango, Fred Perry, Reiss.

Style of I HATE FASHION is the joy of colors, simplicity  in design and special patterns  for each season.  I HATE FASHION create chic, beautiful, comfortable and timeless pieces of clothes, encouraging young generation to build up their own style instead of following the crowd.

Resources of fabrics and textiles of I HATE FASHION are imported from India, China, Thailand, Turkey, Poland and Italy. Products are made from silk, organza, wool , silk chiffon, cotton and stretch-cotton fabrics, treating with anti-stretching techniques and using advanced pattern printing technology that will not fade the colour and using eco-friendly ink that will not be harmful for the environment.  I HATE FASHION product combines comfort with good quality and reasonable price.
Products are manufactured in Vietnam, India, Thailand and Srilanka in the exporting -manufacturing specialised factories. Production  process are strictly controlled with  European quality and requirements.